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Maximize your direct mail marketing results by raising your postal IQ
You’ve started the day with a sales rally and the pep talk of your life. All of your agents have come in for the start of an important new campaign. They have reviewed the direct mail piece your...
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The Truth About Direct Mail: Still Effective for the Mortgage Industry or a...
As a mortgage professional, you may wonder “Is direct mail dead?” It’s a common conversation going on amongst mortgage marketing experts today. Actually, the debate rages in every industry, but you...
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Mortgage Professionals: Where Are You Headed in 2011?
Do you feel like you have been treading water ever since the housing bubble burst? If you have, where is that getting you? It comes down to this: If you aren’t progressing, you’re regressing. That’s...
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Laboring Over Ineffective Marketing
Now is a great time to get back to basics and to reassess the core strategies of your business. Don’t work harder, work smarter. Let’s look at methodologies that top-producing loan originators (LOs)...
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Mortgage Marketing Classics: Direct Mail and Networking
You can’t battle a down market with passivity … it will eat you alive, with a side of green beans. You need to get out there and claw for business. The good thing is that if you do just that, the...
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Direct Mail Marketing Best Practices
Think for a moment about how you are spending time today versus two years ago—how much time is spent closing a loan? Where does that extra time come from? If you are like most loan originators (LOs),...
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Marketing 101: It's the Message That Makes the Difference!
This month, you will find a variety of articles in this magazine covering a number of ways in which to market yourself and your company. While there are many great options out there, especially with...
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Where Will You Enroll: New School or Old School Marketing?
Over the past several years, there has been a significant increase in interest in the "New School" of digital marketing. This New School focuses on e-mail and social media to deliver messages, whereas...
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NMP Mortgage Professional of the Month: Raymond Bartreau, Founder and CEO of...
Each month, National Mortgage Professional Magazine will focus on one of the industry's top players in our "Mortgage Professional of the Month" feature. Our readers are encouraged to contact us by...
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Top Five Things to Improve Your Existing Business
In the February 2012 issue of National Mortgage Professional Magazine, I wrote an article titled “The Top Five Things to Know to Start Your Career as an LO." Now, I want to provide some tips on how to...
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Marketing in 2012: Tips to Maximize your Marketing Dollars
If the big word in the industry is HARP 2.0, don’t try to go against the grain and market for something else. The public is well-aware of the changes in the mortgage industry, and is keeping up on...
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The Secret to Better Marketing
Aristotle once said, "We are what we repeatedly do. Excellence, therefore, is not an act but a habit." This is especially true when it comes to marketing. It takes a consistent approach to turn your...
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Generating New Leads With Direct Mail: Back to the Basics
It’s a new year, you have a new budget, you’re ready to try new lead generation techniques, and you’ve decided on direct mail. Well, okay, so the concept of direct mail as a lead generation tool has...
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Marketing in the Shadow of Rising Interest Rates
While interest rates may be on the rise, we all wait peacefully to see if HARP 3.0 is actually going to come to fruition. If rates do continue to rise, the mortgage market will shift to a purchase and...
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Marketing: Late Summer 2013 ... Things You Should Know Going Into the Fall of...
Rates are increasing, which means there is a shift occurring from a refinance market to a purchase market: Every time rates go up, the industry moves to a purchase market. Fact: They are rising again....
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